{"id":178345,"date":"2023-01-10T08:10:51","date_gmt":"2023-01-10T07:10:51","guid":{"rendered":"https:\/\/guide.jtl-software.com\/item-master-data-description\/"},"modified":"2023-06-16T09:53:28","modified_gmt":"2023-06-16T07:53:28","slug":"item-master-data-description","status":"publish","type":"page","link":"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-description\/","title":{"rendered":"Item master data: Description"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/3&#8243; responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;order-md&#8220;: &#8220;1&#8220;, &#8220;col-lg&#8220;: &#8220;4&#8220;, &#8220;order-lg&#8220;: &#8220;12&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<div id=\"toc\">\n\t<div class=\"card border-0 bg-rysywhite mt-0 mt-lg-5 mb-5 w-100\" data-toc-element>\n\t\t<div class=\"d-none d-lg-flex flex-column\">\n\t\t\t<span class=\"fa-layers mx-auto mt--4 fa-fw fa-3x text-shaftblue\">\n\t\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t\t<span class=\"fas fa-inverse fa-list-ul\" data-fa-transform=\"shrink-8\"><\/span>\n\t\t\t<\/span>\n\t\t\t<span class=\"font-weight-bold text-shaftblue text-center h5 mt-3 mb-0\">Contents<\/span>\n\t\t<\/div>\n\t\t<div class=\"d-block d-lg-none\">\n\t\t\t<a class=\"text-decoration-none card-header-link collapsed\" data-toggle=\"collapse\" href=\"#collapse-toc\" aria-expanded=\"false\" aria-controls=\"collapse-toc\">\n\t\t\t\t<div class=\"card-header d-flex bg-white align-items-center\" role=\"tab\" id=\"heading-toc\">\n\t\t\t\t\t<span class=\"h4 mb-0 d-flex align-items-center\">\n\t\t\t\t\t\t<span class=\"fa-layers fa-fw fa-2x mr-2 text-shaftblue\">\n\t\t\t\t\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t\t\t\t\t<span class=\"fas fa-inverse fa-list-ul\" data-fa-transform=\"shrink-8\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span>Contents<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"flex-shrink-0 ml-auto fas fa-caret-down text-gray\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t<div id=\"collapse-toc\" class=\"collapse show\" data-parent=\"#toc\" role=\"tabpanel\" aria-labelledby=\"heading-toc\">\n\t\t\t<div class=\"card-body p-4 table-of-content\">\n\t\t\t\t<ul data-toc-headings=\"h2,h3\" data-toc class=\"list-wawi\"><\/ul>\n\t\t\t<\/div>\n\t    <\/div>\n\t<\/div>\n<\/div>[\/vc_column][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;8&#8220;, &#8220;order-md&#8220;: &#8220;12&#8220;, &#8220;order-lg&#8220;: &#8220;1&#8220;}&#8221; width=&#8221;2\/3&#8243; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<h1 class=\"d-flex align-items-center hl-wawi\" id=\"item-master-data-description\">Item master data: Description <span id='anchor-item-master-data-description' data-href='#item-master-data-description' class='far fa-link' data-anchor><\/span><\/h1>\t<p>On this page you will find a detailed description of all the options in the\u00a0<span class=\"highlight\">Description<\/span> tab of the item master data. Double-click on an item to open the <span class=\"highlight\">Item master data<\/span> dialogue box. To learn how to create items, please read the relevant scenario.<\/p>\n<div class=\"mb-3 btn-helper m--1\">\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/creating-items\/\" title=\"Go to scenario: Creating items\" class=\"btn-wawi btn m-1\">\n\t\tGo to scenario: Creating items<\/a><\/div><hr  \/>\n\t<p>The\u00a0<span class=\"highlight\">Description<\/span>\u00a0tab allows you to add unique descriptions and meta data to your items. You can manage your texts and data separately\u00a0per <span class=\"highlight\">Output method<\/span> or <span class=\"highlight\">Channel<\/span> and <span class=\"highlight\">Language<\/span>. It is a powerful and effective tool, especially for search engine optimisation, which offers you a wide range of design options for unique content and thus a good search engine ranking.<\/p>\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"dialogue-box-structure\">Dialogue box structure <span id='anchor-dialogue-box-structure' data-href='#dialogue-box-structure' class='far fa-link' data-anchor><\/span><\/h2>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Beschreibung-jtl-wawi-4.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Beschreibung-jtl-wawi-4.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Beschreibung-jtl-wawi-4.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Beschreibung-jtl-wawi-4-1024x646.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Beschreibung-jtl-wawi-4-768x484.png 640w\" width=\"1340\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"845\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/Registerkarte-Beschreibung-jtl-wawi-4.png&quot;,&quot;w&quot;:1340,&quot;h&quot;:845}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h2 class=\"d-flex align-items-center hl-wawi\" id=\"a-output-method\">A: Output method <span id='anchor-a-output-method' data-href='#a-output-method' class='far fa-link' data-anchor><\/span><\/h2>\t<p>The output methods available to you are listed individually in the selection table. By default, the specifications <span class=\"highlight\">JTL-Wawi<\/span>\u00a0and\u00a0<span class=\"highlight\">Print\/Email\/Fax<\/span> are already available. The <span class=\"highlight\">Add<\/span> button allows you to add the following output methods: the platforms <span class=\"highlight\">eBay<\/span> and <span class=\"highlight\">Amazon<\/span>, <span class=\"highlight\">Online shops<\/span> connected to JTL-Wawi, and <span class=\"highlight\">WMS\/PackingBench<\/span>.<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-wawi\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<b>JTL-Wawi<\/b>: Information and changes that you make at this level will be used for all subordinate output methods unless you have entered explicit information and texts there.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<b>Print\/Email\/Fax<\/b>: Select this output method to use different descriptions or names, for example, in your listings, sales orders or email communication. If you do not create any texts here, JTL-Wawi automatically uses the information of the output method <span class=\"highlight\">JTL-Wawi<\/span>.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<b>Platforms: Amazon, eBay and your online shops<\/b>: Please select the respective platform in order to specify and manage your different descriptions and meta data for each platform. If you do not create any texts here, the information of the output method <span class=\"highlight\">JTL-Wawi<\/span> is used.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<strong>WMS\/PackingBench:<\/strong> Select this output method to use different descriptions or names, for example on your shipping labels or delivery notes. If you do not create any texts here, JTL-Wawi automatically uses the information of the output method <span class=\"highlight\">JTL-Wawi<\/span>.\t<\/li><\/ul><div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-info-circle fa-2x columnsize-fa-2x text-wawi\"><\/span>\n\t\t\t<span class=\"media-content border-wawi\">\n\t\n\t\t\t<strong>Please note:<\/strong> Using the <span class=\"highlight\">Copy texts from<\/span> button, you can copy texts and descriptions from other output methods and adjust them to the currently selected output method. Please note that all information and texts from the fields <span class=\"highlight\">Item name<\/span>, <span class=\"highlight\">Brief description<\/span>, <span class=\"highlight\">Description<\/span> and <span class=\"highlight\">Meta data<\/span> is copied. This means that if you do not enter any information in a field and use the <span class=\"highlight\">Copy texts from<\/span> function, already created texts will be overwritten by the empty fields.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"b-language-selection\">B: Language selection <span id='anchor-b-language-selection' data-href='#b-language-selection' class='far fa-link' data-anchor><\/span><\/h2><h3 class=\"d-flex align-items-center hl-wawi\" id=\"language\">Language <span id='anchor-language' data-href='#language' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Use the <span class=\"highlight\">Language<\/span> drop-down menu to define for which language the description texts and meta data should be used. You can define which languages you use under <span class=\"highlight\">Admin<\/span> &gt; <span class=\"highlight\">General settings<\/span> &gt; <span class=\"highlight\">Languages<\/span>. Read more on the topic <span style=\"color: #f68b25;\"><a style=\"color: #f68b25;\" href=\"https:\/\/guide.jtl-software.com\/jtl-wawi\/global\/sprachen-auswaehlen\/\">here<\/a><\/span>. For your online shops, you must also activate the languages in the online shop settings. Read more on the topic <span style=\"color: #5cbcf6;\"><a style=\"color: #5cbcf6;\" href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/jtl-shop-fee-based-editions\/carrying-out-the-basic-configuration\/\">here<\/a><\/span>.<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"item-name\">Item name <span id='anchor-item-name' data-href='#item-name' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Below the language selection is the <span class=\"highlight\">Item name<\/span> field. Here you can see the name that has been entered in the item master data. In the brackets behind the <span class=\"highlight\">Item name<\/span>, you can find the number of characters used for the item name, including spaces. You can also choose a different item name for each output method and platform.<\/p>\n<div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-info-circle fa-2x columnsize-fa-2x text-wawi\"><\/span>\n\t\t\t<span class=\"media-content border-wawi\">\n\t\n\t\t\t<strong>Please note:<\/strong> Changing the item name automatically leads to a change of the URL unless you make an explicit change in the URL path in the meta data.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"c-description\">C: Description <span id='anchor-c-description' data-href='#c-description' class='far fa-link' data-anchor><\/span><\/h2>\t<p>In the <span class=\"highlight\">Description<\/span> tab, you can create a <span class=\"highlight\">Brief description<\/span> and a <span class=\"highlight\">Description<\/span> for your item.<\/p>\n\t<p><strong>Brief description:\u00a0<\/strong>In this field, you can write a short and concise description of your item, for example, for the item overview in the online shop.<\/p>\n\t<p><strong>Description:\u00a0<\/strong>In this field, you can write a more detailed description, for example, containing detailed item information that is usually displayed on the product info page in the online shop or portal.<\/p>\n\t<p><strong>HTML editor:<\/strong> You can open the Html editor via the <span class=\"highlight\">Html editor<\/span> button below the text fields. Here you can structure and format your texts. For example, the editor allows you to easily assign your headlines (h1-h6 tags) and insert images, links or videos. The HTML editor (also called a WYSIWYG editor) offers similar possibilities that you may know from the usual word processing programmes.<\/p>\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"c-meta-data\">C: Meta data <span id='anchor-c-meta-data' data-href='#c-meta-data' class='far fa-link' data-anchor><\/span><\/h2>\t<p>In the\u00a0<span class=\"highlight\">Meta data<\/span> tab, you can make settings that are relevant for search engines and that require sufficient care and attention.<\/p>\n\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Metadaten-jtl-wawi-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Metadaten-jtl-wawi-1.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Metadaten-jtl-wawi-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Metadaten-jtl-wawi-1-1024x648.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/Registerkarte-Metadaten-jtl-wawi-1-768x486.png 640w\" width=\"1335\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"845\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/Registerkarte-Metadaten-jtl-wawi-1.png&quot;,&quot;w&quot;:1335,&quot;h&quot;:845}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h3 class=\"d-flex align-items-center hl-wawi\" id=\"url-path\">URL path <span id='anchor-url-path' data-href='#url-path' class='far fa-link' data-anchor><\/span><\/h3>\t<p>The\u00a0<span class=\"highlight\">URL path<\/span> of your product info page usually consists of the item name that you have entered in the master data. An example URL could look like this:\u00a0<span style=\"color: #000000;\">http:\/\/your-online-shop.com\/<\/span><b>item-x-y-name-z<\/b>.<\/p>\n\t<p>Since the item name is already the h1 heading on your product page, it may make sense to use a different and possibly more relevant URL. This can be advantageous, for example, if you shorten the URL, so that it only contains essential information or add a frequently searched keyword. As a result, the corresponding keyword in the URL will be displayed in bold in the search results and will be easier to remember.<\/p>\n\t<p>Enter the new (SEO) URL path into the input field. Please note that all you have to do is provide your new item name. You do not have to enter your online shop domain here and can fill in the field with &#8220;item x keyword&#8221;, for example. All non-permitted characters and spaces are automatically converted into hyphens. Your newly created URL could look like this: <span style=\"color: #000000;\">http:\/\/your-online-shop.com\/<\/span><b>item-x-keyword<\/b>.<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"title-tag\">Title tag <span id='anchor-title-tag' data-href='#title-tag' class='far fa-link' data-anchor><\/span><\/h3>\t<p>A very important meta tag and ranking factor is the title tag of a page. Assign this title wisely and in compliance with certain rules that are crucial for a good ranking and a better user experience. JTL-Wawi helps you design your meta data.<\/p>\n\t<p>In the title tag of your product info page, the most important information should be at the beginning and the textual relevance should decrease towards the end of the tag. Your title tag should also not exceed a certain text length or number of characters, otherwise the page title might be cut off in the search results.<\/p>\n\t<p>A preview of the possible Google snippet can be found below the input fields for the meta data. Here you can see what your listing will look like in the search results pages (SERPs).<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"meta-keywords\">Meta keywords <span id='anchor-meta-keywords' data-href='#meta-keywords' class='far fa-link' data-anchor><\/span><\/h3>\t<p>In this input field, you have the option of entering suitable keywords for your item. These must be entered separated by a comma. However, since meta keywords are no longer relevant, you do not need to fill in this field.<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"meta-description\">Meta description <span id='anchor-meta-description' data-href='#meta-description' class='far fa-link' data-anchor><\/span><\/h3>\t<p>The <span class=\"highlight\">Meta description<\/span> is a very important meta tag and can have a significant impact on the so-called click-through rate (CTR) and thus improve the overall ranking of your page.<\/p>\n\t<p>Therefore, choose a concise, attention-grabbing description text that encourages clicking and summarizes the content of your page. Again, make sure you have the optimal text length, so that your text is not cut off. The <span class=\"highlight\">Google preview<\/span> under the text fields helps you choose the right text length.<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"google-preview\">Google preview <span id='anchor-google-preview' data-href='#google-preview' class='far fa-link' data-anchor><\/span><\/h3>\t<p>It makes sense to enter the meta data based on the current trends of search engine optimisation, to match it well and create it according to certain rules. In the search results, you will usually find the <span class=\"highlight\">Title tag<\/span>, <span class=\"highlight\">URL path<\/span> and <span class=\"highlight\">Meta description<\/span> that you have specified.<\/p>\n\t<p>The <span class=\"highlight\">Google preview<\/span> shows a live view of the texts that you have entered via the meta data input fields. This means you can check your input in real time and optimise it according to SEO.<\/p>\n<div class=\"mt-5 card\">\n\t\t\t<span class=\"fa-layers mx-auto mt--4 fa-fw fa-3x text-wawi\">\n\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t<span data-fa-transform=\"shrink-8\" class=\"fas fa-link fa-inverse\"><\/span>\n\t\t<\/span>\n\t\t\t<div class=\"card-body p-4\">\n\t\t<p class=\"d-flex align-items-center hl-wawi h4\">Related topics<\/p>\n<ul class=\"list-reset list-icons list-custom-square list-wawi\">\n\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-stocks\/\" title=\"Item master data: Stocks\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Stocks\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-general\/\" title=\"Item master data: General\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: General\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-suppliers\/\" title=\"Item master data: Suppliers\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Suppliers\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-images\/\" title=\"Item master data: Images\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Images\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-attributes-characteristics\/\" title=\"Item master data: Attributes\/Characteristics\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Attributes\/Characteristics\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-other\/\" title=\"Item master data: Other\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Other\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-variations\/\" title=\"Item master data: Variations\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Variations\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-child-items\/\" title=\"Item master data: Child items\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Child items\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-bom-configurator\/\" title=\"Item master data: BOM\/Configurator\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: BOM\/Configurator\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-special-prices\/\" title=\"Item master data: Special prices\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Special prices\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-files\/\" title=\"Item master data: Files\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Files\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-custom-fields\/\" title=\"Item master data: Custom fields\">\n\t\t\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\t\t\tItem master data: Custom fields\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t<\/ul>\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=&#8221;1\/3&#8243; responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;order-md&#8220;: &#8220;1&#8220;, &#8220;col-lg&#8220;: &#8220;4&#8220;, &#8220;order-lg&#8220;: &#8220;12&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;][\/vc_column][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;8&#8220;, &#8220;order-md&#8220;: &#8220;12&#8220;, <a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-custom-fields\/\">[&#8230;]<\/a>","protected":false},"author":2,"featured_media":0,"parent":191800,"menu_order":758,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-178345","page","type-page","status-publish","hentry","pages_category-artikelstammdaten-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Item master data: Description &#8211; JTL-Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Item master data: Description &#8211; JTL-Guide\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/3&#8243; responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;order-md&#8220;: &#8220;1&#8220;, &#8220;col-lg&#8220;: &#8220;4&#8220;, &#8220;order-lg&#8220;: &#8220;12&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;][\/vc_column][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;8&#8220;, &#8220;order-md&#8220;: &#8220;12&#8220;, [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-description\/\" \/>\n<meta property=\"og:site_name\" content=\"JTL-Guide\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T07:53:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-description\/\",\"url\":\"https:\/\/guide.jtl-software.com\/en\/jtl-wawi\/items\/item-master-data-description\/\",\"name\":\"Item master data: Description &#8211; 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