{"id":187318,"date":"2021-03-26T11:10:47","date_gmt":"2021-03-26T10:10:47","guid":{"rendered":"https:\/\/guide.jtl-software.com\/creating-coupons\/"},"modified":"2023-06-27T14:15:11","modified_gmt":"2023-06-27T12:15:11","slug":"creating-coupons","status":"publish","type":"page","link":"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/creating-coupons\/","title":{"rendered":"Creating coupons"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/3&#8243; responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;order-md&#8220;: &#8220;1&#8220;, &#8220;col-lg&#8220;: &#8220;4&#8220;, &#8220;order-lg&#8220;: &#8220;12&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<div id=\"toc\">\n\t<div class=\"card border-0 bg-rysywhite mt-0 mt-lg-5 mb-5 w-100\" data-toc-element>\n\t\t<div class=\"d-none d-lg-flex flex-column\">\n\t\t\t<span class=\"fa-layers mx-auto mt--4 fa-fw fa-3x text-shaftblue\">\n\t\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t\t<span class=\"fas fa-inverse fa-list-ul\" data-fa-transform=\"shrink-8\"><\/span>\n\t\t\t<\/span>\n\t\t\t<span class=\"font-weight-bold text-shaftblue text-center h5 mt-3 mb-0\">Contents<\/span>\n\t\t<\/div>\n\t\t<div class=\"d-block d-lg-none\">\n\t\t\t<a class=\"text-decoration-none card-header-link collapsed\" data-toggle=\"collapse\" href=\"#collapse-toc\" aria-expanded=\"false\" aria-controls=\"collapse-toc\">\n\t\t\t\t<div class=\"card-header d-flex bg-white align-items-center\" role=\"tab\" id=\"heading-toc\">\n\t\t\t\t\t<span class=\"h4 mb-0 d-flex align-items-center\">\n\t\t\t\t\t\t<span class=\"fa-layers fa-fw fa-2x mr-2 text-shaftblue\">\n\t\t\t\t\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t\t\t\t\t<span class=\"fas fa-inverse fa-list-ul\" data-fa-transform=\"shrink-8\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span>Contents<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"flex-shrink-0 ml-auto fas fa-caret-down text-gray\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t<div id=\"collapse-toc\" class=\"collapse show\" data-parent=\"#toc\" role=\"tabpanel\" aria-labelledby=\"heading-toc\">\n\t\t\t<div class=\"card-body p-4 table-of-content\">\n\t\t\t\t<ul data-toc-headings=\"h2,h3\" data-toc class=\"list-shop\"><\/ul>\n\t\t\t<\/div>\n\t    <\/div>\n\t<\/div>\n<\/div>[\/vc_column][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;8&#8220;, &#8220;order-md&#8220;: &#8220;12&#8220;, &#8220;order-lg&#8220;: &#8220;1&#8220;}&#8221; width=&#8221;2\/3&#8243; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<h1 class=\"d-flex align-items-center hl-shop\" id=\"creating-coupons\">Creating coupons <span id='anchor-creating-coupons' data-href='#creating-coupons' class='far fa-link' data-anchor><\/span><\/h1><div class=\"custom-box\">\n\t<div class=\"d-flex align-items-center mb-4\">\n\t\t\t\t\t\t\t<span class=\"mr-3 fa-stack flex-shrink-0 fa-1x\">\n\t\t\t<span class=\"fas fa-circle fa-stack-2x text-shaftblue\"><\/span>\n\t\t\t\t\t<span class=\"flex-shrink-0 fas fa-clipboard-list text-white fa-stack-1x\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\n\t\t<h3 class=\"mb-0 \" id=\"your-task-initial-situation\">Your task\/initial situation <span id='anchor-your-task-initial-situation' data-href='#your-task-initial-situation' class='far fa-link' data-anchor><\/span><\/h3>\t<\/div>\n\t<div class=\"box-content\">\n\t\tCoupons are an easy way to give your customers a discount on one or more orders. In the following we would like to set up three different coupons for different purposes.\t<\/div>\n<\/div>\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"coupon-types\">Coupon types <span id='anchor-coupon-types' data-href='#coupon-types' class='far fa-link' data-anchor><\/span><\/h2>\t<p>In JTL-Shop, you will find three different types of coupons, each of which serves a different purpose:<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<b>Standard coupon:<\/b> Standard coupons can be restricted to certain customer groups, manufacturers, categories, and items. They discount the value of the goods (total of item line items) by a fixed amount or a percentage (adjustable). Shipping fees or other additional costs are not discounted.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<b>Free shipping coupon:<\/b> With this coupon, there are no shipping costs for an order. The coupon can be limited to certain customer groups, manufacturers, categories, and items or be independent of customer groups and basket content. Furthermore, the coupon may only be valid for certain destination countries (e.g. \u201cGB\u201d only).\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t<b>New customer coupon\/Welcome coupon:<\/b> The new customer or welcome coupon is only valid for new customers, i.e. customers who have not yet created a customer account in JTL-Shop or for unregistered customers whose billing address has not yet been recorded in the system. The new customer coupon automatically applies to the first order. No code needs to be entered.\t<\/li><\/ul><h2 class=\"d-flex align-items-center hl-wawi\" id=\"creating-a-standard-coupon\">Creating a standard coupon <span id='anchor-creating-a-standard-coupon' data-href='#creating-a-standard-coupon' class='far fa-link' data-anchor><\/span><\/h2><ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tLog in to the back end of JTL-Shop and go to <span class=\"highlight\">Promotions &gt; Coupons<\/span>. The <span class=\"highlight\">Coupon<\/span> page opens.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/coupon-overview-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/coupon-overview-jtl-shop-5-1-1024x357.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/coupon-overview-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/coupon-overview-jtl-shop-5-1-1024x357.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/coupon-overview-jtl-shop-5-1-768x268.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"357\" alt=\"Overview of all coupons in JTL-Shop\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/coupon-overview-jtl-shop-5-1.png&quot;,&quot;w&quot;:1541,&quot;h&quot;:537}\" class=\"img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<ol start=\"2\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tIn the <span class=\"highlight\">Standard coupons<\/span> tab, click the <span class=\"highlight\">Create standard coupon<\/span> button. The page <span class=\"highlight\">Creating a new coupon: Standard coupon<\/span> opens.<\/li><li >\n\tConfigure the coupon according to your wishes. To do this, enter at least a name, the displayed name, a value and a validity period. <span style=\"color: #5cbcf6;\"><a style=\"color: #5cbcf6;\" href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/creating-new-coupons\/\">Go to detailed description of all settings<\/a><\/span>.<\/li><li >\n\tIf necessary, further restrict the coupon using the options <span class=\"highlight\">Maximum number of claims possible<\/span>, <span class=\"highlight\">Limited to SKUs, Categories<\/span> or <span class=\"highlight\">Customers<\/span>.<\/li><\/ol><div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-exclamation-circle fa-2x columnsize-fa-2x text-shop\"><\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<span style=\"color: #5cbcf6;\"><b>Please note:<\/b><\/span> The restriction to categories or SKUs relates to the option <span class=\"highlight\">Apply discount to total basket<\/span>. If you set this to <span class=\"highlight\">Yes<\/span>, all items will be discounted as soon as an item to which the coupon applies is added to the basket. Otherwise, only the selected items and categories will be discounted.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<ol start=\"5\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tSet the coupon to <span class=\"highlight\">Active<\/span> and decide whether the coupon should be sent directly to your customers.<\/li><\/ol><div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\t\t<span class=\"mt-1 mr-3 fa-stack flex-shrink-0 fa-1x columnsize-fa-2x\">\n\t\t<span class=\"far fa-circle fa-stack-2x text-shop\"><\/span>\n\t\n\t\t<span class=\"fas fa-search-plus text-shop fa-stack-1x\"><\/span>\n\t\t\t<\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<span style=\"color: #5cbcf6;\"><b>Mass generation of coupons:<\/b><\/span> You can have many different coupon codes generated at once with this option. As you create several identical coupons with this option, it is not possible to inform customers directly about the coupon by email when this option is activated.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<ol start=\"6\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tClick <span class=\"highlight\">Save<\/span> to create the coupon or to trigger the mass generation of coupons.<\/li><\/ol><h2 class=\"d-flex align-items-center hl-wawi\" id=\"creating-a-free-shipping-coupon\">Creating a free shipping coupon <span id='anchor-creating-a-free-shipping-coupon' data-href='#creating-a-free-shipping-coupon' class='far fa-link' data-anchor><\/span><\/h2>\t<p>With a free shipping coupon, you can waive possible shipping fees for your customers.<\/p>\n<p>The creation is mostly similar to that of a standard coupon.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tOn the <span class=\"highlight\">Coupons<\/span> page, switch to the <span class=\"highlight\">Free shipping coupon<\/span> tab.<\/li><li class=\"media-single-line\">\n\tClick on <span class=\"highlight\">Create free shipping coupon<\/span>.<\/li><li class=\"media-single-line\">\n\tConfigure the coupon as you would a standard coupon except for one setting:<\/li><\/ol>\t<p><strong>Valid for the following destination countries:<\/strong> Here you enter the country abbreviations separated by a \u201c;\u201d for all countries to which the free shipping is to apply, for example: \u201cDE; GB; FR;\u201d.<\/p>\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"creating-a-new-customer-coupon-welcome-coupon\">Creating a new customer coupon\/welcome coupon <span id='anchor-creating-a-new-customer-coupon-welcome-coupon' data-href='#creating-a-new-customer-coupon-welcome-coupon' class='far fa-link' data-anchor><\/span><\/h2>\t<p>With a new customer\/welcome coupon, you can offer a discount to every customer who orders from you for the first time. This is not done by entering a coupon code but automatically.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tOn the <span class=\"highlight\">Coupons<\/span> page, switch to the <span class=\"highlight\">New customer coupon\/Welcome coupon<\/span> tab.<\/li><li class=\"media-single-line\">\n\tClick on <span class=\"highlight\">Create new customer coupon\/Welcome coupon<\/span>.<\/li><li >\n\tConfigure the coupon as you would a standard coupon. However, fewer options are available to you.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/new-customer-coupon-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/new-customer-coupon-jtl-shop-5-1-1024x672.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/new-customer-coupon-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/new-customer-coupon-jtl-shop-5-1-1024x672.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/new-customer-coupon-jtl-shop-5-1-768x504.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"672\" alt=\"Creating a new customer coupon\/welcome coupon\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/new-customer-coupon-jtl-shop-5-1.png&quot;,&quot;w&quot;:1678,&quot;h&quot;:1101}\" class=\"border-defaultgray border-w-1 border w-66 img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h3 class=\"d-flex align-items-center hl-wawi\" id=\"forcing-the-registration-of-new-customers\">Forcing the registration of new customers <span id='anchor-forcing-the-registration-of-new-customers' data-href='#forcing-the-registration-of-new-customers' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Normally, new customer\/welcome coupons are also valid for unregistered customers. However, you can specify that customers only receive the new customer coupon if they register beforehand.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tTo do this, open the menu <span class=\"highlight\">Standard views &gt; Order process<\/span> in the back end of JTL-Shop. The page <span class=\"highlight\">Settings: Basket\/Checkout<\/span> opens.<\/li><li >\n\tIn the <span class=\"highlight\">Order process<\/span> section, set the option <span class=\"highlight\">Allow new customer coupons for unregistered customers<\/span> to <span class=\"highlight\">No.<\/span><\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/unregistered-customers-new-customer-coupon-jtl-shop-5-1-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/unregistered-customers-new-customer-coupon-jtl-shop-5-1-1-1024x647.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/unregistered-customers-new-customer-coupon-jtl-shop-5-1-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/unregistered-customers-new-customer-coupon-jtl-shop-5-1-1-1024x647.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/unregistered-customers-new-customer-coupon-jtl-shop-5-1-1-768x485.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"647\" alt=\"Allow new customer coupons for unregistered customers\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/unregistered-customers-new-customer-coupon-jtl-shop-5-1-1.png&quot;,&quot;w&quot;:1581,&quot;h&quot;:999}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t[\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Contents Contents Creating coupons Your task\/initial situation Coupons are an easy way to give your customers a discount on one <a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/creating-coupons\/\">[...]<\/a>","protected":false},"author":2,"featured_media":0,"parent":187879,"menu_order":647,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-187318","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating coupons &#8211; 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