{"id":187324,"date":"2021-03-26T11:10:31","date_gmt":"2021-03-26T10:10:31","guid":{"rendered":"https:\/\/guide.jtl-software.com\/sending-newsletters\/"},"modified":"2023-08-14T13:55:00","modified_gmt":"2023-08-14T11:55:00","slug":"sending-newsletters","status":"publish","type":"page","link":"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/sending-newsletters\/","title":{"rendered":"Sending newsletters"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/3&#8243; responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;order-md&#8220;: &#8220;1&#8220;, &#8220;col-lg&#8220;: &#8220;4&#8220;, &#8220;order-lg&#8220;: &#8220;12&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<div id=\"toc\">\n\t<div class=\"card border-0 bg-rysywhite mt-0 mt-lg-5 mb-5 w-100\" data-toc-element>\n\t\t<div class=\"d-none d-lg-flex flex-column\">\n\t\t\t<span class=\"fa-layers mx-auto mt--4 fa-fw fa-3x text-shaftblue\">\n\t\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t\t<span class=\"fas fa-inverse fa-list-ul\" data-fa-transform=\"shrink-8\"><\/span>\n\t\t\t<\/span>\n\t\t\t<span class=\"font-weight-bold text-shaftblue text-center h5 mt-3 mb-0\">Contents<\/span>\n\t\t<\/div>\n\t\t<div class=\"d-block d-lg-none\">\n\t\t\t<a class=\"text-decoration-none card-header-link collapsed\" data-toggle=\"collapse\" href=\"#collapse-toc\" aria-expanded=\"false\" aria-controls=\"collapse-toc\">\n\t\t\t\t<div class=\"card-header d-flex bg-white align-items-center\" role=\"tab\" id=\"heading-toc\">\n\t\t\t\t\t<span class=\"h4 mb-0 d-flex align-items-center\">\n\t\t\t\t\t\t<span class=\"fa-layers fa-fw fa-2x mr-2 text-shaftblue\">\n\t\t\t\t\t\t\t<span class=\"fas fa-circle\"><\/span>\n\t\t\t\t\t\t\t<span class=\"fas fa-inverse fa-list-ul\" data-fa-transform=\"shrink-8\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span>Contents<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"flex-shrink-0 ml-auto fas fa-caret-down text-gray\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t<div id=\"collapse-toc\" class=\"collapse show\" data-parent=\"#toc\" role=\"tabpanel\" aria-labelledby=\"heading-toc\">\n\t\t\t<div class=\"card-body p-4 table-of-content\">\n\t\t\t\t<ul data-toc-headings=\"h2,h3\" data-toc class=\"list-shop\"><\/ul>\n\t\t\t<\/div>\n\t    <\/div>\n\t<\/div>\n<\/div>[\/vc_column][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;8&#8220;, &#8220;order-md&#8220;: &#8220;12&#8220;, &#8220;order-lg&#8220;: &#8220;1&#8220;}&#8221; width=&#8221;2\/3&#8243; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<h1 class=\"d-flex align-items-center hl-shop\" id=\"sending-newsletters-from-jtl-shop\">Sending newsletters from JTL-Shop <span id='anchor-sending-newsletters-from-jtl-shop' data-href='#sending-newsletters-from-jtl-shop' class='far fa-link' data-anchor><\/span><\/h1><div class=\"custom-box\">\n\t<div class=\"d-flex align-items-center mb-4\">\n\t\t\t\t\t\t\t<span class=\"mr-3 fa-stack flex-shrink-0 fa-1x\">\n\t\t\t<span class=\"fas fa-circle fa-stack-2x text-shaftblue\"><\/span>\n\t\t\t\t\t<span class=\"flex-shrink-0 fas fa-clipboard-list text-white fa-stack-1x\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\n\t\t<h3 class=\"mb-0 \" id=\"your-task-initial-situation\">Your task\/initial situation <span id='anchor-your-task-initial-situation' data-href='#your-task-initial-situation' class='far fa-link' data-anchor><\/span><\/h3>\t<\/div>\n\t<div class=\"box-content\">\n\t\tYou want to give your customers the opportunity to regularly read about current offers and promotions in your online shop. To do this, use newsletters created in JTL-Shop.\t<\/div>\n<\/div>\n<div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-info-circle fa-2x columnsize-fa-2x text-shop\"><\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<span style=\"color: #5cbcf6;\"><b>Please note:<\/b><\/span> Customers can unsubscribe from the newsletter at any time via the JTL-Shop front end. This is done via the special page <span class=\"highlight\">Newsletter<\/span>.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"configuring-newsletters-in-jtl-shop\">Configuring newsletters in JTL-Shop <span id='anchor-configuring-newsletters-in-jtl-shop' data-href='#configuring-newsletters-in-jtl-shop' class='far fa-link' data-anchor><\/span><\/h2><div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-exclamation-circle fa-2x columnsize-fa-2x text-shop\"><\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<span style=\"color: #5cbcf6;\"><b>Attention:<\/b><\/span> For security reasons, it is no longer permitted to execute PHP code in newsletter templates as of JTL-Shop 5.\r\nIf you want to use your own newsletter templates from JTL-Shop 4, please make sure to remove the executable code from these templates to avoid errors.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n\t<p>With the newsletter module of JTL-Shop, you can keep your customers informed about current information via email. For example, you can draw subscribers&#8217; attention to promotions, special offers, and new products, or create a newsletter as regular advertising.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tIn the back end of JTL-Shop, go to <span class=\"highlight\">Promotions &gt; Newsletter<\/span>.<\/li><li >\n\tSwitch to the <span class=\"highlight\">Settings<\/span> tab. Here you define how newsletters are to be sent from JTL-Shop.<\/li><li class=\"media-single-line\">\n\tKonfigurieren Sie die Newsletter-Einstellungen wie gew\u00fcnscht. <span style=\"color: #5cbcf6;\"><a style=\"color: #5cbcf6;\" href=\"https:\/\/guide.jtl-software.com\/jtl-shop\/marketing-seo\/newsletter-uebersicht-einstellungen\/\">Zur Beschreibung der Seite Newsletter-Einstellungen<\/a><\/span>.<\/li><\/ol><div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-info-circle fa-2x columnsize-fa-2x text-shop\"><\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<b>PHP Mail vs. SMTP:<\/b> In most cases, we recommend that you send newsletters via SMTP. Newsletters sent via PHPMail tend to be classified as spam by many email programs. In addition, with SMTP you get feedback on undelivered emails and also have fewer restrictions on the number of emails that can be sent per day.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<ol start=\"4\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tClick <span class=\"highlight\">Save<\/span> to save the settings.<\/li><\/ol><h2 class=\"d-flex align-items-center hl-wawi\" id=\"sending-newsletters\">Sending newsletters <span id='anchor-sending-newsletters' data-href='#sending-newsletters' class='far fa-link' data-anchor><\/span><\/h2>\t<p>To send a newsletter from JTL-Shop, you have to go through several steps.<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"step-1-creating-editing-the-newsletter-template\">Step 1: Creating\/Editing the newsletter template <span id='anchor-step-1-creating-editing-the-newsletter-template' data-href='#step-1-creating-editing-the-newsletter-template' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Each newsletter is sent via a template. You have two options for this. You can either create a template from scratch or you use one of the standard templates. In the following we use one of the standard templates. If you create the template yourself from scratch, all fields that are pre-filled in the standard template are empty.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tSwitch to the <span class=\"highlight\">Standard templates<\/span> tab. Here you will find all the standard templates available for the language currently selected.<\/li><\/ol>\t<p><b>Language:<\/b> Use the drop-down menu to change the language of the newsletter templates. All languages maintained in JTL-Shop are available to you.<\/p>\n<div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\n\t\t<span class=\"mt-1 mr-3 flex-shrink-0 far fa-info-circle fa-2x columnsize-fa-2x text-shop\"><\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<b>Please note:<\/b> If you want to create a template from scratch yourself, select <span class=\"highlight\">Create template<\/span> in the <span class=\"highlight\">Custom templates<\/span> tab.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/standard-templates-newsletters-jtl-shop-5.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/standard-templates-newsletters-jtl-shop-5-1024x476.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/standard-templates-newsletters-jtl-shop-5.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/standard-templates-newsletters-jtl-shop-5-1024x476.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/standard-templates-newsletters-jtl-shop-5-768x357.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"476\" alt=\"Standard templates Newsletter Jtl Shop 5\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/standard-templates-newsletters-jtl-shop-5.png&quot;,&quot;w&quot;:2460,&quot;h&quot;:1144}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<ol start=\"2\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tSelect one of the templates and click <span class=\"highlight\">Use template<\/span>. The page <span class=\"highlight\">Custom templates<\/span> opens.<\/li><li >\n\tEnter a name for the newsletter template and determine the subject as well as the text of the newsletter.<\/li><li >\n\tLegen Sie au\u00dferdem fest, mit welchen Objekten der Newsletter verkn\u00fcpft sein soll, und an wen der Newsletter geht. <span style=\"color: #5cbcf6;\"><a style=\"color: #5cbcf6;\" href=\"https:\/\/guide.jtl-software.com\/jtl-shop\/marketing-seo\/vorlage-fuer-newsletter\/\">Zur Beschreibung aller Optionen der Seite.<\/a><\/span><\/li><li >\n\tYou can also add a banner and set the date on which the newsletter will be sent. Then save the template.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-jtl-shop-5-1-1024x866.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-jtl-shop-5-1-1024x866.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-jtl-shop-5-1-768x649.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"866\" alt=\"Creating custom templates for a newsletter\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/custom-templates-newsletters-jtl-shop-5-1.png&quot;,&quot;w&quot;:1373,&quot;h&quot;:1161}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div id=\"parent_69da436474cfc\" role=\"tablist\" aria-multiselectable=\"true\" class=\"accordion mb-5 parent_69da436474cfc\">\n\t<div class=\"accordion-group\">\n\t<div class=\"accordion-header no-gradient collapsed\" role=\"tab\" id=\"group_69da436474ec5\" data-toggle=\"collapse\" data-target=\"#group_69da436474ec5_collapse\" aria-expanded=\"true\" aria-controls=\"group_69da436474ec5_collapse\">\n\t\t<div class=\"accordion-title\">\n\t\t\tExcursion: The right choice of format\t\t\t<span class=\"fas fa-caret-up indicator\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\t<div id=\"group_69da436474ec5_collapse\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"group_69da436474ec5\" data-parent=\".parent_69da436474cfc\">\n\t\t<div class=\"accordion-body clearfix\">\n\t\t\t\t<p>You can choose from the following options:<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\ttext\/html\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\ttext\t<\/li><\/ul><h6 class=\"d-flex align-items-center hl-wawi\" id=\"html\">HTML <span id='anchor-html' data-href='#html' class='far fa-link' data-anchor><\/span><\/h6>\t<p>Advantages<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tDesign: Basically, every HTML email is its own little website and can be designed in the same way: Graphics, images, and multimedia elements can be integrated and the text can be formatted as desired. Ideally, HTML emails are not just electronic letters but high-quality, aesthetic brochures.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tAcceptance: Customers usually prefer newsletters in HTML format since images and graphical elements are more visually appealing.\t<\/li><\/ul>\t<p>Disadvantages:<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSpeed: HTML emails are significantly larger than text emails because they contain HTML code, formatting instructions, graphics, and images in addition to the text. The amount of data transmitted is therefore significantly larger and the transmission is slower.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSpam: Customer email accounts might regard your newsletter as spam and move the newsletter to the spam folder.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tView: Since there is no HTML standard for emails, different email programs support different subsets of HTML commands. Therefore, the recipient does not always receive what the sender sends. The email that the customer sees <u>may be<\/u> different.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tDisabled HTML: The owner of an email account may have deactivated the display of HTML emails in their settings for security reasons (HTML emailing is unsafe because it can contain executable programs, viruses, and worms.).\t<\/li><\/ul>\t<p><strong>Text<\/strong><\/p>\n\t<p>Advantages:<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSpeed: Text emails do not contain any additional information or images apart from pure text, so their data volume is very low and transmission is fast.\t<\/li><li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tView: Text emails can be read by any email account, so deviation from your template is impossible.\t<\/li><\/ul>\t<p>Disadvantages:<\/p>\n<ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tDesign: Since text emails have no images, graphics, or other formatting, these emails are very plain and often do not appeal to the customer.\t<\/li><\/ul>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"step-2-testing-the-newsletter\">Step 2: Testing the newsletter <span id='anchor-step-2-testing-the-newsletter' data-href='#step-2-testing-the-newsletter' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Once you have saved the template, you will find it in the <span class=\"highlight\">Custom templates<\/span> tab.<\/p>\n\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-overview-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-overview-jtl-shop-5-1-1024x464.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-overview-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-overview-jtl-shop-5-1-1024x464.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-overview-jtl-shop-5-1-768x348.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"464\" alt=\"Custom templates for newsletters in JTL-Shop\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/custom-templates-newsletters-overview-jtl-shop-5-1.png&quot;,&quot;w&quot;:1402,&quot;h&quot;:635}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h4 class=\"d-flex align-items-center hl-wawi\" id=\"preview\">Preview <span id='anchor-preview' data-href='#preview' class='far fa-link' data-anchor><\/span><\/h4>\t<p>You can view a preview of the newsletter.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tClick on the preview icon to see what your newsletter will look like.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-preview-button-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-preview-button-jtl-shop-5-1-1024x75.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-preview-button-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-preview-button-jtl-shop-5-1-1024x75.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-preview-button-jtl-shop-5-1-768x56.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"75\" alt=\"Viewing the Newsletter preview\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/custom-templates-newsletters-preview-button-jtl-shop-5-1.png&quot;,&quot;w&quot;:1345,&quot;h&quot;:98}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<p>On the preview page you can see the preview of both the HTML and the text newsletter.<\/p>\n<ol start=\"2\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tClick on the <span class=\"highlight\">Back<\/span> button to return to the template overview.<\/li><\/ol><h4 class=\"d-flex align-items-center hl-wawi\" id=\"testing-the-newsletter-dispatch\">Testing the newsletter dispatch <span id='anchor-testing-the-newsletter-dispatch' data-href='#testing-the-newsletter-dispatch' class='far fa-link' data-anchor><\/span><\/h4>\t<p>You can test how the finished newsletter will look to the customer by having a test email sent to yourself.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tIn the <span class=\"highlight\">Custom templates<\/span> tab, click <span class=\"highlight\">Prepare for sending<\/span> next to the newsletter template you want to test.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-test-button-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-test-button-jtl-shop-5-1-1024x73.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-test-button-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-test-button-jtl-shop-5-1-1024x73.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/custom-templates-newsletters-test-button-jtl-shop-5-1-768x55.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"73\" alt=\"Preparing the dispatch of a newsletter in JTL-Shop\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/custom-templates-newsletters-test-button-jtl-shop-5-1.png&quot;,&quot;w&quot;:1240,&quot;h&quot;:89}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<ol start=\"2\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tClick on the <span class=\"highlight\">Save and test newsletter<\/span> button. A test newsletter will now be sent to the address stored in the newsletter settings.<\/li><\/ol><h3 class=\"d-flex align-items-center hl-wawi\" id=\"step-3-sending-the-newsletter\">Step 3: Sending the newsletter <span id='anchor-step-3-sending-the-newsletter' data-href='#step-3-sending-the-newsletter' class='far fa-link' data-anchor><\/span><\/h3>\t<p>If you are satisfied with all the settings, you can send the newsletter. Dispatch then starts from the time entered in the template under <span class=\"highlight\">Send on<\/span>.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tIn the <span class=\"highlight\">Custom templates<\/span> tab, click <span class=\"highlight\">Prepare for sending<\/span> next to the newsletter template you want to send.<\/li><li >\n\tCheck all entries again, then click on <span class=\"highlight\">Save and send newsletter<\/span>. The newsletter is now added to the newsletter queue.<\/li><\/ol><h2 class=\"d-flex align-items-center hl-wawi\" id=\"viewing-the-newsletter\">Viewing the newsletter <span id='anchor-viewing-the-newsletter' data-href='#viewing-the-newsletter' class='far fa-link' data-anchor><\/span><\/h2>\t<p>The <span class=\"highlight\">Queue<\/span> tab contains all the newsletters that you want to send or that are currently being sent. In the table, in addition to the set information and data you created in <b>Create template<\/b>, you will also find important information about the number of recipients who are in the customer group and how many newsletters have already been sent. By selecting the newsletters in the queue and using the <span class=\"highlight\">Delete<\/span> button, you can remove individual newsletters from the queue.<\/p>\n\t<p>To ensure that the newsletters are sent securely, they are sent to smaller groups of recipients successively. This division prevents congestion on the mail server when dispatching to many subscribers.<\/p>\n\t<p>Der Newsletterversand wird nicht durch ein festgesetztes Zeitintervall wie z. B. &#8220;Alle X-Minuten&#8221; gestartet. Es wird die gleiche Methode wie beim<span style=\"color: #5cbcf6;\"> <a style=\"color: #5cbcf6;\" title=\"Aufgabenplaner f\u00fcr Exporte einrichten\" href=\"https:\/\/guide.jtl-software.com\/jtl-shop\/systemverwaltung\/aufgabenplaner-fuer-exporte-einrichten\/\">Aufgabenplaner<\/a><\/span>, durch Seitenaufrufe in Relation mit der Aufrufzeit, verwendet.<\/p>\n\t<p>Also note the email sending method used. With the \u201cphp-mail\u201d sending method, you will not receive an error message in the event of non-delivery and the number of emails that can be sent is subject to a daily limit. To avoid this, we recommend that you use SMTP sending.<\/p>\n<h2 class=\"d-flex align-items-center hl-wawi\" id=\"viewing-and-editing-the-subscriber-list\">Viewing and editing the subscriber list <span id='anchor-viewing-and-editing-the-subscriber-list' data-href='#viewing-and-editing-the-subscriber-list' class='far fa-link' data-anchor><\/span><\/h2>\t<p>You can view a list of all newsletter subscribers.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tTo do this, switch to the <span class=\"highlight\">All subscribers<\/span> tab.<\/li><\/ol>\t<p>All confirmed subscribers are listed here.<\/p>\n\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/all-subscribers-newsletter-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/all-subscribers-newsletter-jtl-shop-5-1-1024x574.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/all-subscribers-newsletter-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/all-subscribers-newsletter-jtl-shop-5-1-1024x574.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/all-subscribers-newsletter-jtl-shop-5-1-768x431.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"574\" alt=\"All newsletter subscribers in JTL-Shop\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/all-subscribers-newsletter-jtl-shop-5-1.png&quot;,&quot;w&quot;:1223,&quot;h&quot;:686}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h3 class=\"d-flex align-items-center hl-wawi\" id=\"adding-subscribers\">Adding subscribers <span id='anchor-adding-subscribers' data-href='#adding-subscribers' class='far fa-link' data-anchor><\/span><\/h3>\t<p>You can add subscribers yourself.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tTo do this, switch to the <span class=\"highlight\">Adding subscribers<\/span> tab.<\/li><li class=\"media-single-line\">\n\tEnter all the details of the newsletter recipient and click <span class=\"highlight\">Save<\/span>.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/add-subscribers-newsletter-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/add-subscribers-newsletter-jtl-shop-5-1-1024x431.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/add-subscribers-newsletter-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/add-subscribers-newsletter-jtl-shop-5-1-1024x431.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/add-subscribers-newsletter-jtl-shop-5-1-768x323.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"431\" alt=\"Adding newsletter subscribers\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/add-subscribers-newsletter-jtl-shop-5-1.png&quot;,&quot;w&quot;:1310,&quot;h&quot;:551}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h3 class=\"d-flex align-items-center hl-wawi\" id=\"manually-activating-unconfirmed-subscribers\">Manually activating unconfirmed subscribers <span id='anchor-manually-activating-unconfirmed-subscribers' data-href='#manually-activating-unconfirmed-subscribers' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Normally, subscribers have to confirm their email addresses themselves. However, you can also do this manually in the back end of JTL-Shop so that these subscribers receive the newsletters.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li >\n\tSwitch to the <span class=\"highlight\">Inactive subscribers<\/span> tab. Here you can see all the subscribers you have entered yourself or who have registered for the newsletter via the front end but have not yet confirmed their email address.<\/li><li class=\"media-single-line\">\n\tSelect the subscribers you want to activate and click <span class=\"highlight\">Activate<\/span>.<\/li><\/ol>\t\t\t\t\t\t<div data-gallery>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guide.jtl-software.com\/uploads\/inactive-subscribers-newsletter-jtl-shop-5-1.png\" itemprop=\"contentUrl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/guide.jtl-software.com\/uploads\/inactive-subscribers-newsletter-jtl-shop-5-1-1024x433.png\" srcset=\"https:\/\/guide.jtl-software.com\/uploads\/inactive-subscribers-newsletter-jtl-shop-5-1.png 1600w,https:\/\/guide.jtl-software.com\/uploads\/inactive-subscribers-newsletter-jtl-shop-5-1-1024x433.png 1024w,https:\/\/guide.jtl-software.com\/uploads\/inactive-subscribers-newsletter-jtl-shop-5-1-768x325.png 640w\" width=\"1024\" sizes=\"auto, (max-width: 20em) 30vw, (max-width: 30em) 60vw, (max-width: 40em) 90vw\" height=\"433\" alt=\"Inactive subscribers in JTL-Shop\" data-pswp=\"{&quot;src&quot;:&quot;https:\\\/\\\/guide.jtl-software.com\\\/uploads\\\/inactive-subscribers-newsletter-jtl-shop-5-1.png&quot;,&quot;w&quot;:1519,&quot;h&quot;:642}\" class=\"border-defaultgray border-w-1 border img-fluid mb-5\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<h3 class=\"d-flex align-items-center hl-wawi\" id=\"deleting-subscribers\">Deleting subscribers <span id='anchor-deleting-subscribers' data-href='#deleting-subscribers' class='far fa-link' data-anchor><\/span><\/h3>\t<p>Normally, newsletter recipients can unsubscribe from your newsletters themselves on the special Newsletter page. You should also include the link to this page in every newsletter. However, you can also remove newsletter recipients yourself.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tTo do this, switch to the <span class=\"highlight\">All subscribers<\/span> tab.<\/li><li >\n\tIn the <span class=\"highlight\">Find subscribers<\/span> field, enter the name of the recipient you want to delete and click <span class=\"highlight\">Search<\/span>.<\/li><li class=\"media-single-line\">\n\tMark the subscriber to be deleted via the check box in front of their name.<\/li><li class=\"media-single-line\">\n\tClick <span class=\"highlight\">Delete selected<\/span>.<\/li><\/ol><h2 class=\"d-flex align-items-center hl-wawi\" id=\"viewing-sent-newsletters\">Viewing sent newsletters <span id='anchor-viewing-sent-newsletters' data-href='#viewing-sent-newsletters' class='far fa-link' data-anchor><\/span><\/h2>\t<p>The newsletter history contains all newsletters that have been sent so far. If you use the same template and change it, the newsletters in your history will not change with it.<\/p>\n<ol start=\"1\" class=\"list-reset step mb-5 list-shop normal-step\">\n\t<li class=\"media-single-line\">\n\tSwitch to the <span class=\"highlight\">History<\/span> tab.<\/li><\/ol><h2 class=\"d-flex align-items-center hl-wawi\" id=\"newsletter-in-the-online-shop\">Newsletter in the online shop <span id='anchor-newsletter-in-the-online-shop' data-href='#newsletter-in-the-online-shop' class='far fa-link' data-anchor><\/span><\/h2>\t<p>There are two ways to subscribe to the newsletter.<\/p>\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"registration-form-in-the-online-shop\">Registration form in the online shop <span id='anchor-registration-form-in-the-online-shop' data-href='#registration-form-in-the-online-shop' class='far fa-link' data-anchor><\/span><\/h3>\t<p>The special page <span class=\"highlight\">Newsletter<\/span> is usually located in the link group <span class=\"highlight\">Information<\/span>. You can edit link groups and page content via the JTL-Shop CMS.<\/p>\n<div class=\"btn-helper m--1\">\n\t<a href=\"https:\/\/guide.jtl-software.com\/jtl-shop\/formulare-und-texte\/eigene-seiten-anlegen-pflegen\/\" title=\"Creating custom pages in JTL-Shop\" class=\"mb-5 btn-shop btn m-1\">\n\t\tCreating custom pages in JTL-Shop<\/a><\/div>\t<p>Subscribers can also unsubscribe from the newsletter using this form.<\/p>\n<div class=\"media-object media-object-border d-flex align-items-top\">\n\t\n\t\t\t\t<span class=\"mt-1 mr-3 fa-stack flex-shrink-0 fa-1x columnsize-fa-2x\">\n\t\t<span class=\"far fa-circle fa-stack-2x text-shop\"><\/span>\n\t\n\t\t<span class=\"fas fa-search-plus text-shop fa-stack-1x\"><\/span>\n\t\t\t<\/span>\n\t\t\t<span class=\"media-content border-shop\">\n\t\n\t\t\t<span style=\"color: #5cbcf6;\"><b>Please note:<\/b><\/span> You can adapt the texts of the special page \u201cNewsletter\u201d via the language administration (menu <span class=\"highlight\">Language variables<\/span>) in the <span class=\"highlight\">newsletter<\/span> section.\t\t\t<\/span>\n\t\n\t<\/div>\n\n\n<h3 class=\"d-flex align-items-center hl-wawi\" id=\"newsletter-subscription-via-check-box\">Newsletter subscription via check box <span id='anchor-newsletter-subscription-via-check-box' data-href='#newsletter-subscription-via-check-box' class='far fa-link' data-anchor><\/span><\/h3>\t<p>You can also set up a check box in various places with which your customer can register for the newsletter.<\/p>\n<div class=\"btn-helper m--1\">\n\t<a href=\"https:\/\/guide.jtl-software.com\/jtl-shop\/formulare-und-texte\/checkboxen-verwalten\/\" title=\"Creating a check box for the newsletter\" class=\"mb-5 btn-shop btn m-1\">\n\t\tCreating a check box for the newsletter<\/a><\/div>[\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Contents Contents Sending newsletters from JTL-Shop Your task\/initial situation You want to give your customers the opportunity to regularly read <a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/sending-newsletters\/\">[...]<\/a>","protected":false},"author":2,"featured_media":0,"parent":187879,"menu_order":633,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-187324","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sending newsletters &#8211; 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