{"id":187879,"date":"2021-03-05T10:31:13","date_gmt":"2021-03-05T09:31:13","guid":{"rendered":"https:\/\/guide.jtl-software.com\/marketing-search-engine-optimisation\/"},"modified":"2023-06-23T16:02:45","modified_gmt":"2023-06-23T14:02:45","slug":"marketing-search-engine-optimisation","status":"publish","type":"page","link":"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/","title":{"rendered":"Marketing\/Search engine optimisation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row nospace=&#8221;1&#8243; min_height=&#8221;{&#8220;min_height&#8220;: &#8220;&#8220;, &#8220;min_height-xs&#8220;: &#8220;&#8220;, &#8220;min_height-sm&#8220;: &#8220;&#8220;, &#8220;min_height-md&#8220;: &#8220;&#8220;, &#8220;min_height-lg&#8220;: &#8220;&#8220;, &#8220;min_height-xl&#8220;: &#8220;&#8220;}&#8221; utilities=&#8221;{&#8220;mb&#8220;: &#8220;-2&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;12&#8220;}&#8221;]<style type=\"text\/css\">@media(max-width: 1200px) {.hero-card-69e0dbd3ec6e8{background: url(https:\/\/guide.jtl-software.com\/uploads\/Shop-MarketingSEO-Hero.jpg) no-repeat center center \/ cover !important;}}@media(max-width: 992px) {.hero-card-69e0dbd3ec6e8{background: url(https:\/\/guide.jtl-software.com\/uploads\/Shop-MarketingSEO-Hero.jpg) no-repeat center center \/ cover !important;}}@media(max-width: 768px) {.hero-card-69e0dbd3ec6e8{background: url(https:\/\/guide.jtl-software.com\/uploads\/Shop-MarketingSEO-Hero-xs.jpg) no-repeat center center \/ cover !important;}}<\/style><div class=\"border-shop hero-card rounded rounded-bottom-left-0 rounded-bottom-right-0 border-bottom hero-card-69e0dbd3ec6e8\" style=\"background-image: url(https:\/\/guide.jtl-software.com\/uploads\/Shop-MarketingSEO-Hero.jpg); background-position: center center; background-size: cover; background-repeat: no-repeat;\">\n\t<div class=\"hero-holder py-5 py-lg-6 px-5 px-lg-8\">\n\t\t[vc_row_inner][vc_column_inner responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-lg&#8220;: &#8220;8&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;]<h1 class=\"text-shaftblue d-flex align-items-center hl-shop\" id=\"marketing-and-seo-measures-in-jtl-shop\">Marketing and SEO measures in JTL-Shop <span id='anchor-marketing-and-seo-measures-in-jtl-shop' data-href='#marketing-and-seo-measures-in-jtl-shop' class='far fa-link' data-anchor><\/span><\/h1><div class=\"text-shaftblue\">\n\t<p>A well-run web presence always includes skilful marketing. JTL-Shop offers you various options for marketing the contents of your online shop. For example, create coupons, integrate wish lists or send newsletters.<\/p>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner]\t<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row min_height=&#8221;{&#8220;min_height&#8220;: &#8220;&#8220;, &#8220;min_height-xs&#8220;: &#8220;&#8220;, &#8220;min_height-sm&#8220;: &#8220;&#8220;, &#8220;min_height-md&#8220;: &#8220;&#8220;, &#8220;min_height-lg&#8220;: &#8220;&#8220;, &#8220;min_height-xl&#8220;: &#8220;&#8220;}&#8221; advanced=&#8221;{&#8220;class&#8220;: &#8220;&#8220;, &#8220;hash&#8220;: &#8220;&#8220;}&#8221;][vc_column responsive=&#8221;{&#8220;col&#8220;: &#8220;12&#8220;, &#8220;col-md&#8220;: &#8220;12&#8220;}&#8221;]<h2 class=\"d-flex align-items-center hl-wawi\" id=\"how-to\"><span class=\"mr-3 fa-stack flex-shrink-0 fa-headline-0x\"><span class=\"far fa-circle fa-stack-2x text-shop\"><\/span><span class=\"flex-shrink-0 fas fa-lightbulb text-shop fa-stack-1x\"><\/span><\/span><span>How to<\/span> <span id='anchor-how-to' data-href='#how-to' class='far fa-link' data-anchor><\/span><\/h2><div class=\"border-defaultgray border-w-1 border mb-5 card\">\n\t\t\t<div class=\"card-body p-4\">\n\t\t\n<div class=\"row\">\n\t<p class=\"d-flex align-items-center h6\">Marketing<\/p><ul class=\"mb-5 list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/setting-up-google-shopping-for-jtl-shop\/\" title=\"Setting up Google Shopping for JTL-Shop\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSetting up Google Shopping for JTL-Shop\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/activating-item-reviews\/\" title=\"Activate item reviews\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tActivate item reviews\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/offering-comparison-lists\/\" title=\"Offering comparison lists\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tOffering comparison lists\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/offering-wish-lists\/\" title=\"Offering wish lists\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tOffering wish lists\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/jtl-search\/\" title=\"Integrating JTL-Search\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tIntegrating JTL-Search\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/adding-the-selection-wizard-to-jtl-shop\/\" title=\"Adding the Selection wizard to JTL-Shop\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tAdding the Selection wizard to JTL-Shop\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/setting-up-a-blog\/\" title=\"Setting up a blog\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSetting up a blog\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/sending-newsletters\/\" title=\"Sending newsletters\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSending newsletters\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/setting-up-the-rss-feed\/\" title=\"Setting up the RSS feed\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSetting up the RSS feed\t<\/a><\/li><\/ul><p class=\"d-flex align-items-center h6\">Advertisement<\/p><ul class=\"mb-5 list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/creating-coupons\/\" title=\"Creating coupons\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tCreating coupons\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/managing-free-gifts\/\" title=\"Managing free gifts\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tManaging free gifts\t<\/a><\/li><\/ul><p class=\"d-flex align-items-center h6\">SEO<\/p><ul class=\"mb-5 list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/forwarding-for-shop-changeovers\/\" title=\"Forwarding for shop changeovers\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tForwarding for shop changeovers\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/creating-links-for-special-items\/\" title=\"Creating links for special items\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tCreating links for special items\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/forms-and-texts\/maintaining-page-titles-and-meta-data\/\" title=\"Maintaining page titles and meta data\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tEditing page titles and meta description\t<\/a><\/li><\/ul><p class=\"d-flex align-items-center hl-shop h6\">Consent manager<\/p><ul class=\"mb-5 list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/consent-manager\/\" title=\"Consent manager\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tSetting up the Consent manager\t<\/a><\/li><\/ul><hr  \/>\n\t<p>Good marketing is always part of a well-run shop. JTL-Shop offers you various options for marketing the contents of your online shop.<\/p>\n\t<p>In this regard, you can make use of general means such as newsletters or surveys. Alternatively, you can create coupons specifically for individual customers or set free gifts for certain basket sizes.<\/p>\n<\/div>\n\t<\/div>\n<\/div><h2 class=\"d-flex align-items-center hl-wawi\" id=\"detailed-window-structure-and-functions\"><span class=\"mr-3 fa-stack flex-shrink-0 fa-headline-0x\"><span class=\"far fa-circle fa-stack-2x text-shop\"><\/span><span class=\"flex-shrink-0 far fa-window-alt text-shop fa-stack-1x\"><\/span><\/span><span>Detailed window structure and functions<\/span> <span id='anchor-detailed-window-structure-and-functions' data-href='#detailed-window-structure-and-functions' class='far fa-link' data-anchor><\/span><\/h2><div class=\"border-defaultgray border-w-1 border card\">\n\t\t\t<div class=\"card-body p-4\">\n\t\t\n<div class=\"row\">\n\t<p class=\"d-flex align-items-center h6\">Pages<\/p><ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/creating-new-coupons\/\" title=\"Creating new coupons\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tCreating new coupons\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/newsletter-settings\/\" title=\"Newsletter overview: Settings\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tNewsletter overview: Settings\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/newsletter-template\/\" title=\"Newsletter template\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\tNewsletter template\t<\/a><\/li><\/ul><p class=\"d-flex align-items-center h6\">Plug-in for Google Shopping<\/p><ul class=\"list-reset ml-3 list-icons list-custom-square list-shop\">\n\t<li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/settings-tab\/\" title=\"\u201cSettings\u201d tab\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\u201cSettings\u201d tab\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/export-attributes-tab\/\" title=\"\u201cExport attributes\u201d tab\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\u201cExport attributes\u201d tab\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/mapping-characteristics-tab\/\" title=\"\u201cMapping characteristics\u201d tab\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\u201cMapping characteristics\u201d tab\t<\/a><\/li><li >\n\t<a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/other-exports-tab\/\" title=\"\u201cOther exports\u201d tab\">\t\t<span class=\"list-icon fas fa-square\"><\/span>\t\t\u201cOther exports\u201d tab\t<\/a><\/li><\/ul><hr  \/>\n\t<p>Here you will find the most important pages on the topic of \u201cMarketing and SEO\u201d.<\/p>\n\t<p>The pages described will be expanded at regular intervals.<\/p>\n<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Marketing and SEO measures in JTL-Shop A well-run web presence always includes skilful marketing. JTL-Shop offers you various options for <a href=\"https:\/\/guide.jtl-software.com\/en\/jtl-shop\/marketing-search-engine-optimisation\/\">[...]<\/a>","protected":false},"author":2,"featured_media":0,"parent":191881,"menu_order":629,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-187879","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and SEO in JTL-Shop\u2014effectively attracting customers<\/title>\n<meta name=\"description\" content=\"JTL-Shop offers numerous opportunities to lead customers to the online shop. 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