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Thank you for using the English version of the JTL-Guide!
We are currently still building up the English documentation; not all sections have been translated yet. Please note that there may still be German screenshots or links to German pages even on pages that have already been translated. This guide mostly addresses English speaking users in Germany.

Note: On 1 September 2024, JTL introduced new editions that bundle most of the previous individual services into different packages. In order for you to continue working as smoothly as possible, existing customers were automatically switched to the package configuration that best matched their existing contract. The individual packages differ in terms of limitations and/or range of functions. Therefore, some of the features described in the JTL-Guide may not be available to you as part of your booked JTL edition. You can change your package configuration in your JTL customer account. Find out more about the new editions and packages here. Check our FAQ for frequently asked questions about the product editions.

Contents

Your task/initial situation
Viewing visitor statistics

Viewing visitor statistics

Your task/initial situation

You would like to see how many visitors your online shop had on which day.

Viewing visitor statistics

In the back end of JTL-Shop, go to Statistics > Visitors to open the Statistics: Visitors page.
If necessary, filter the period for which you want to view the visitor statistics under Period.

Name	Duration	Purpose
_ga	2 years	Used to differentiate between users.
_gid	24 hours	Used to differentiate between users.
_gat	1 minute	Used to throttle the request rate. When Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_.
AMP_TOKEN	30 seconds up to 1 year	Contains a token that can be used to retrieve a client ID from the AMP client ID service. Other possible values indicate an opt-out, an inflight request, or an error while retrieving a client ID from the AMP client ID service.
_gac_	90 days	Contains campaign-related information for the user. If you have linked your Google Analytics and Google Ads accounts, this cookie will be read by the conversion tags of the Google Ads website, unless you choose not to.

Name	Duration	Purpose
_pk_id	12 months	Used to store details about the user, e.g. the unique visitor ID
_pk_ref	6 months	Used to store the attribution information. The referrer that was originally used to access the website
_pk_ses	Until end of session	Short-lived cookies that cache data for the visit
_pk_testcookie	Until end of session	Is created to check if the browser supports the visitor's cookie
_privacy	Unlimited	Saves the desired privacy settings